Social video is often the first and most familiar use of video for marketing teams. But how does it tie in with more ambitious video projects?
When we produce video for campaigns or larger projects, we usually include social-ready versions alongside the main films. These pieces give marketing teams strong, high-quality material for their feeds and help connect campaign work with ongoing, in-house content.
As teams gain experience, we help them use video more deliberately across their marketing. Social video becomes part of a broader, more structured approach, aligned with product communication, sales support, and long-term brand work.
