How we use video all the way through the customer journey

THE PRODUCT

The SEA.AI SENTRY detects floating objects early, using thermal and optical cameras to catch even objects that escape conventional systems such as Radar or AIS: Unsignalled crafts or other floating obstacles, like containers, tree trunks, buoys, inflatables, kayaks, persons over board, and more.

The SEA.AI system computes input from lowlight and thermal cameras, using latest Machine Vision technology, best-in-class deep learning capabilities and a proprietary database of millions of annotated marine objects.

THE CHALLENGE

SEA.AI is a new startup in the marine industry. With a unique and category-defining product, the brand is determined to establish itself as a prominent player in the market.

The product is innovative and complex. Potential clients need to learn about the benifits, without being overwhelmed with technical detail.

THE SOLUTION

To effectively engage with the target audience at different stages of their journey, we created engaging videos tailored specifically for different stages
* Awareness
* Consideration
*Conversion
Additional videos are planned for the later stages of the journey (Retention, Advocacy)

Brand Awareness: Commercial Spots

Next Level Search and Rescue

No Surprises

Next Level Collision Avoidance

COMMERCIAL SPOTS

Story-driven spots with high production value to introduce SEA.AI's innovative solutions to a broad audience. Good for website, show room, trade shows, targeted YouTube pre-roll ads.

Discovery: Social Ads

ENGAGEMENT: SOCIAL MEDIA ADS

Short versions of the commercial spots in vertical and square aspect ratios, designed for advertisng and organic reach on social media, promoting brand engagement. Taylor-made and optimised versions for every platform and use case.

Consideration: Product Demos

EXPLAINER AND PRODUCT DEMOS

Videos detailing SEA.AI’s unique offerings and demonstrating their practical application, featuring dedicated and enthusiastic staff members.

Conversion: Testimonials

CUSTOMER SUCCESS STORIES

Testimonials and real-world applications that build trust in SEA.AI's product, aiding the decision-making process.

Retention: Engagement

MANUALS AND FAQ's

Keeping clients engaged after sales, and ideally turning them into loyal brand ambassadors, begins with the best possible education about the use of the product. In-depth video manuals, onboarding and FAQ videos, and customer webinars all expand the customer experience.

Video marketing has the power to engage customers at all stages of their journey. What are your experiences? Have you fine-tuned your video marketing to the different stages of the funnel? What outcomes did you experience? Do you want to take your video strategy to the next level? Hit the button below and schedule your free consultation with us.

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