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Welcome to "Marine Industry Video Marketing - A Beginner's Guide."

In this bi-weekly blog/newsletter you will find answers frequent questions and challenges that you experience. If you are a marine marketer, that is.
Our blog offers a unique view on video marketing in the maritime world. This includes leisure and commercial markets, yet with a focus on B2B.
I hope this provides value for you. Please consider subscribing and feel free to email us any questions or commentary you have. We also love topics suggestions.

Best regards,
Gerrit Haaland

How is Your Brand Doing on YouTube?

“uploading your brand video to YouTube and waiting for viewers to come is like printing 10.000 brochures and hiding them under your desk.” That is how I point out the importance of a sound YouTube strategy to our clients.

Now as Video Tutorial: The Power of the Customer Success Video

Why Customer Success Stories?

As a potential customer, we've all found ourselves in a situation where we like the concept of a product or a service, but we need more assurance that it's the real deal. After all, a business can say whatever it wants about itself, but genuine credibility comes from customers.

New Video Series for Marine Marketers

“Great blog. This should be a video.” We got this comment quite a bit. We heard you. After 10 episodes of the “Marine Industry Video Marketing” Blog, we are now turning this into a video series.

Steering Your Marine Video Project: Part 2 – Preparing for Production

In the second part of our series, we take a deeper look at the pre-production process. This is often considered THE crucial phase of any film project. This is the time when all practical aspects of the production are adressed, like shooting schedule, budget and locations. we also move from a brief (discussed in the last episode, see here) to a script or storyboard, the creative blueprint for our production.
Here’s a guide to navigating this phase.

Steering Your Marine Video Project: Part 1 - Crafting an Effective Video Brief

Welcome to the first installment of our four-part series on managing video production for the marine industry. In this series, we'll delve into the key components that make a successful video project. Whether you're experienced in marketing or new to video content creation, this series offers valuable insights to guide you through the complexities of video production.

8 Dont's of Video Marketing

This time in the Marine Industry Video Marketing Newsletter, we are looking at some common pitfalls. Have you been guilty of any of these mistakes? Plus, I left out the biggest “DON’T” for a future episode. Can you guess which one that is? Let us know in the comments.

Starting out with YouTube to Promote a Marine Business

There is this catch in video marketing with YouTube: if you just upload your corporate/product videos and do nothing else, it is about as effective as having brochures printed and then piling them under your desk.
On the other hand, if you want organic reach for your brand on YouTube, this can easily turn into a full time job -- without guaranteed results.
What if I tell you that there is a better way?

The Power of the Customer Success Video

This kind of video is also known as case study or testimonial. It is one of the most powerful tools in the box. A well-made client testimonial gives the brand credibility AND explains the product. Two birds with one stone really. If you have outstanding relations with your clients, this type of video can be relatively easy to achieve.. This is why we also recommend it as a starting point if your company is just at the beginning of their video marketing journey. Today we’re going to dig deep into this type of video.

How to Create an Effective FAQ Video?

In part two of our series “Marine Industry Video Marketing: A Beginner's Guide” I want to introduce a type of video that can provide a great stepping stone in your video strategy. In the maritime industry, we are dealing with a lot of fairly complex products. One of the biggest challenges during the sales process is answering all the questions potential buyers may have.
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