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Welcome to "Marine Industry Video Marketing - A Beginner's Guide."

In this bi-weekly blog/newsletter you will find answers frequent questions and challenges that you experience. If you are a marine marketer, that is.
Our blog offers a unique view on video marketing in the maritime world. This includes leisure and commercial markets, yet with a focus on B2B.
I hope this provides value for you. Please consider subscribing and feel free to email us any questions or commentary you have. We also love topics suggestions.

Best regards,
Gerrit Haaland

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How To Manage Your Marine Video Production – Part Three: Supervising the Shoot

26.09.2024

It’s the day most of us have on our mind when we think of video production – the shoot day. In part 3 of our tutorial series “Managing Your Marine Video Production”, I outline how marketers representing the client can effectively contribute during the shoot day(s).

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How To Manage Your Marine Video Production – Part Two: Pre-Production

12.09.2024

The pre-production stage is all about laying a solid foundation for your marine video project. Your active participation in key decisions, from choosing the right production company to finalizing the script, sets the stage for a successful production. These early choices are pivotal in shaping the project, ensuring the final video effectively conveys your message and engages your audience.

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Crafting an Effective Video Brief

15.08.2024

The starting point of any video project is the video brief. This is part one of a four part series.

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8 Don'ts of Video Marketing

01.08.2024

Today, we look at what NOT to do in video marketing. Check out Your Video Marketing: Eight Things to Avoid – Video Tutorial No 06

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How is Your Brand Doing on YouTube?

04.07.2024

“uploading your brand video to YouTube and waiting for viewers to come is like printing 10.000 brochures and hiding them under your desk.” That is how I point out the importance of a sound YouTube strategy to our clients.

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Now as Video Tutorial: The Power of the Customer Success Video

20.06.2024

Why Customer Success Stories?

As a potential customer, we've all found ourselves in a situation where we like the concept of a product or a service, but we need more assurance that it's the real deal. After all, a business can say whatever it wants about itself, but genuine credibility comes from customers.

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Product Video Aboard a 100 ft Wally Yacht

04.06.2024

Today I would like to share our latest product video with you. Diverse Performance Systems are a leading supplier for customized onboard systems in racing, performance cruising and superyachts.

A Simple Video Marketing Strategy – Tutorial Episode 03

23.05.2024

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In our third video tutorial, we help marine marketers getting up to speed with their strategy. Please let me know if you have any questions. Your feedback is most welcome.

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Now as a video tutorial: THE FAQ VIDEO

09.05.2024

Here is my second video tutorial for marine marketers, hopefully answering all your FAQ’s about FAQ videos. As always, your feedback and ideas are most welcom

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New Video Series for Marine Marketers

24.04.2024

“Great blog. This should be a video.” We got this comment quite a bit. We heard you. After 10 episodes of the “Marine Industry Video Marketing” Blog, we are now turning this into a video series.

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Handling the Approval Process – Steering Your Marine Video Project: Part 4

11.04.2024

Often overlooked, yet crucial for the success of any commercial video project. Learn how to handle video approvals for marine marketing video productions in the fourth part of our series “Managing Your Marine Video Production."

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Supervising the Shoot: Steering Your Marine Video Project Part 3

28.03.2024

This is the moment most people have in mind when talking about “making a video.” And yes, the shoot is a critical moment. Now the video crew moves from concept to reality. What is the job of the marine marketer on the client’s side at this point?

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Steering Your Marine Video Project: Part 2 – Preparing for Production

14.03.2024

In the second part of our series, we take a deeper look at the pre-production process. This is often considered THE crucial phase of any film project. This is the time when all practical aspects of the production are adressed, like shooting schedule, budget and locations. we also move from a brief (discussed in the last episode, see here) to a script or storyboard, the creative blueprint for our production.
Here’s a guide to navigating this phase.

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Steering Your Marine Video Project: Part 1 - Crafting an Effective Video Brief

29.02.2024

Welcome to the first installment of our four-part series on managing video production for the marine industry. In this series, we'll delve into the key components that make a successful video project. Whether you're experienced in marketing or new to video content creation, this series offers valuable insights to guide you through the complexities of video production.

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8 Dont's of Video Marketing

15.02.2024

This time in the Marine Industry Video Marketing Newsletter, we are looking at some common pitfalls. Have you been guilty of any of these mistakes? Plus, I left out the biggest “DON’T” for a future episode. Can you guess which one that is? Let us know in the comments.