Handling the Approval Process – Steering Your Marine Video Project: Part 4
In the final instalment of our series, we explore the approval process, the phase that brings your project to completion. This stage is about refinement, ensuring that every element of your video aligns with your intended message and brand identity. As a client, your feedback during this stage is invaluable, applying the final polish that can transform a great project into an exceptional one.
Here are some tips for a smooth sucessful process:
Review with purpose: Approach the review process with your original objectives in mind. Revisit your goals from the briefing stage along these questions:
Here are some tips for a smooth sucessful process:
Review with purpose: Approach the review process with your original objectives in mind. Revisit your goals from the briefing stage along these questions:
- What exactly is the deliverable you need? This can range from precise (“2 min product video for our stand at the SMM trade show”) to broad (“brand footage for the next couple of years.”
- When do you need the final deliverable? Equally important: when will you and the other stakeholders be avaible for decision making?
- Who are the stakeholders on your side making these decisions? Who is not?
- How do you want the feedback process to happen? Sophisticated online feedback tools are industry standard today.
Frame IO is the go-to client review tool at NAUTIC FILM. Stakeholders can provide detailed and time-code accurate feedback to ensure a smooth revision process.
On the other hand, a good old presentation with the production team and all stakeholders on the client side in one room still has its perks. With everybody together, it is much easier to streamline and consolidate the feedback into actionable items. Alternatives can be explored on the spot. Joint decisions can be made in minutes instead of days. If you can’t get everybody together, the next best method is to consolidate the client notes into a single, coherent document to streamline the revision process. When providing feedback, be as specific as possible. Highlight what works, what doesn’t, and why. Clear, consolidated feedback prevents confusion and ensures that the production team has a definitive set of revisions to work on.
Manage expectations: Push the boundaries, yet keep it real. Having been part of the project from the briefing stage onwards, you will have gained a lot of new insights on your video topic by now.
It's common at this point to envision a final product that deviates from your original concept. Communicate your new ideas openly with the production team. A great production company will try everything possible to accomodate your updates.
However, not every change can be made without affecting the pre-set budget and timeline. Sometimes, the best solution is to stick to the original concept and save your new ideas for the next video project.
Familiarize yourself with the scope of revisions included in your agreement with the production company. Knowing what changes are covered and how they're handled helps manage expectations and ensures a smooth revision process.
Celebrate the final approval: your final approval shows that the video meets all your criteria and is ready for its audience. This is a big moment. All the hard work between you and you production team has paid out. Congratulations!
Manage expectations: Push the boundaries, yet keep it real. Having been part of the project from the briefing stage onwards, you will have gained a lot of new insights on your video topic by now.
It's common at this point to envision a final product that deviates from your original concept. Communicate your new ideas openly with the production team. A great production company will try everything possible to accomodate your updates.
However, not every change can be made without affecting the pre-set budget and timeline. Sometimes, the best solution is to stick to the original concept and save your new ideas for the next video project.
Familiarize yourself with the scope of revisions included in your agreement with the production company. Knowing what changes are covered and how they're handled helps manage expectations and ensures a smooth revision process.
Celebrate the final approval: your final approval shows that the video meets all your criteria and is ready for its audience. This is a big moment. All the hard work between you and you production team has paid out. Congratulations!
Video production at sea always brings unforeseen challenges – even on a beautiful day. ©Marina Könitzer
Over the course of this four-part series, we have looked into some of the pitfalls that can happen during the conception, production, and post production of corporate videos in the marine world. At times, this may have made the process seem daunting and complex. “Is it all worth it?” you may ask.
In most cases, putting time and resources into making corporate videos is worth it for your brand. Great videos do more than just market your product; they tell your brand's story, showcasing its identity, values, and messages. They grab the attention of viewers, earn their trust, and encourage them to take action in a way that other types of media can’t.
Even if investing in and overseeing the production of such videos might seem daunting, the benefits you get back—raised brand awareness, deeper audience connection, and growth for your business—show that making corporate videos is not just a good move, but a necessary one for your brand's success.
Best,
Gerrit Haaland
Creative Director
In most cases, putting time and resources into making corporate videos is worth it for your brand. Great videos do more than just market your product; they tell your brand's story, showcasing its identity, values, and messages. They grab the attention of viewers, earn their trust, and encourage them to take action in a way that other types of media can’t.
Even if investing in and overseeing the production of such videos might seem daunting, the benefits you get back—raised brand awareness, deeper audience connection, and growth for your business—show that making corporate videos is not just a good move, but a necessary one for your brand's success.
Best,
Gerrit Haaland
Creative Director