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A new addition to their range is a water ballast system for IRC yachts. Pro navigator Simon Fisher is also at the helm at Diverse Performance Systems, and he talks us through the system in about two minutes. Have a look:

A product video like this bridges the gap between home-made social media clips and a full-blown commercial production. In many companies there will be a person who knows the product inside and out, and is good in front of the camera – like Simon Fisher in this example.

This is a great way to present a product. But what if you don’t have a confident product presenter in your ranks? Fortunately, there are several other ways to drive a great product video. A professional voice-over is a great alternative (and no, AI voices typically don’t cut it - yet.) Many products can also be explained with graphics and/or animation elements.

Our clients use product videos like this on their websites, landing pages and on YouTube. Typically we also deliver shorter square or vertical versions for use on social media platforms. We can also create dedicated edits for video ads on YouTube and social media.

How about your product? Do you think it could benefit from a well-crafted product video? Maybe it is time to book your free consultation with us.