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Welcome to "Marine Industry Video Marketing - A Beginner's Guide."


In this bi-weekly blog/newsletter you will find answers frequent questions and challenges that you experience. If you are a marine marketer, that is.
Our blog offers a unique view on video marketing in the maritime world. This includes leisure and commercial markets, yet with a focus on B2B.
I hope this provides value for you. Please consider subscribing and feel free to email us any questions or commentary you have. We also love topics suggestions.

Best regards,
Gerrit Haaland

How To Manage Your Marine Video Production – Part Two: Pre-Production

The pre-production stage is all about laying a solid foundation for your marine video project. Your active participation in key decisions, from choosing the right production company to finalizing the script, sets the stage for a successful production. These early choices are pivotal in shaping the project, ensuring the final video effectively conveys your message and engages your audience.

How is Your Brand Doing on YouTube?


“uploading your brand video to YouTube and waiting for viewers to come is like printing 10.000 brochures and hiding them under your desk.” That is how I point out the importance of a sound YouTube strategy to our clients.

Now as Video Tutorial: The Power of the Customer Success Video

Why Customer Success Stories?

As a potential customer, we've all found ourselves in a situation where we like the concept of a product or a service, but we need more assurance that it's the real deal. After all, a business can say whatever it wants about itself, but genuine credibility comes from customers.

New Video Series for Marine Marketers

“Great blog. This should be a video.” We got this comment quite a bit. We heard you. After 10 episodes of the “Marine Industry Video Marketing” Blog, we are now turning this into a video series.

Steering Your Marine Video Project: Part 2 – Preparing for Production

In the second part of our series, we take a deeper look at the pre-production process. This is often considered THE crucial phase of any film project. This is the time when all practical aspects of the production are adressed, like shooting schedule, budget and locations. we also move from a brief (discussed in the last episode, see here) to a script or storyboard, the creative blueprint for our production.
Here’s a guide to navigating this phase.

Steering Your Marine Video Project: Part 1 - Crafting an Effective Video Brief

Welcome to the first installment of our four-part series on managing video production for the marine industry. In this series, we'll delve into the key components that make a successful video project. Whether you're experienced in marketing or new to video content creation, this series offers valuable insights to guide you through the complexities of video production.
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